25 Skincare & Cruelty Free Makeup Brands In India

Cruelty free makeup and skin care brands in India

Cruelty free makeup brands in India one should know. These vegan makeup brands promote organic products mainly which is awesome.

Vegan makeup brands in India are going to change everything in the near future.

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” ― Mahatma Gandhi

This great and meaningful quote said by Father of our nation is our responsibility as a citizen of our beloved and beautiful country. Apart from this, we human beings are not the only aspect of nature, Mother Nature has many children and one of them are animals.

It is our sole duty to look after them or at least not torture them or harm them in any sort of way.

Well, there are some brands in India who have considered this as an important task and have opposed testing of products on animals. This type of product is known as cruelty-free (CF) product.

Cruelty free makeup brands in India may not be essentially Ayurvedic or herbal, but they satisfy animal rights.

Small steps can bring major revolution, so why not start by buying makeup products which are cruelty-free (CF).

You are anyways beautiful, but such make up will beautify your soul as well.

1. Shahnaz Husain

The brand derived its name from their chairperson and managing director Shahnaz Husain. We are all familiar with this renowned personality for her remarkable work in utilizing Indian Ayurveda and herbs for organic cosmetics brands in India. This brand is recognized under the PETA (People for the Ethical Treatment of Animals) organization.

2. Lotus Herbals

Another CF brand since 1993, is a great place for cosmetics, skincare and makeup products. A very affordable and varied brand as well. They have claimed no animal testing on their website itself.

3. Himalaya

It is one of the most loved and adored brand in India for baby products, makeup and skincare. Well, this brand has a unique story, Mr Manal, ‘the founder’ is a nature-loving and exploring person. In the forests of Burma, he once witnessed a villager feed rauwolfia serpentine herb to calm a herd of frantic elephants. That’s when it struck him that nature has healing properties and hence decided to use for mankind.

4. Khadi Natural

The name itself represents India. This brand has a nice range of skincare, including massage oils, scented and herbal soaps, face scrubs, sunscreen lotions, etc. The products appear so authentic that it is hard not to buy.

5. Jovees

A CF brand, especially for skin and hair care, shares a lot of variety in toner, cleanser, scrub, etc. Sunscreen of jovees is widely used and appreciated. It claims cruelty-free on their website itself.

6. Plum Goodness

A purple brand, recognized under PETA has collections spread over skincare like face scrub, moisturizer, etc. , hair care (conditioners and shampoos) and bath shower gels, body oils etc. In makeup, it is limited only to kajal.

cruelty free makeup

7. Colorbar

As of the name, it’s an actual colourful makeup brand. Lipstick, eye shadows, blushes, mascara, etc. are available in almost all shades and styles. This brand has partners in many parts of the world. It is one of my favourite Vegan And Cruelty free makeup brands in India.


A trusted and very deep-rooted ayurvedic brand. Their major focus lies in skincare from within. It is also documented under PETA. It i sone of the most ancient vegan cosmetics brands in India.

9. Soul tree

This brand offers solutions for hair, skin and beauty care with genuine organic products avoiding petroleum-based products, DEA/TEA, artificial fragrances and colours. The brand is officially certified under European Certification Agency BDIH of Germany.

10. Aloe Veda-

Another good brand with ayurvedic products, emphasis on skincare, spa products, bath body care and massage oils. Sub brands under AloeVeda are Distil, Natria, Native Haat and Garbin sack.

11. Iba Halal Care

It is a PETA certified brand, founded by two sisters from Gujarat. Ecotrail personal care is a team behind this success. They believe in pure, chemical-free and ethical products.

12. La Flora Organics

Flora means plants and flowers, so basically, these products are originally 100% toxic-free and an outcome of unadulterated nature. The products are not only CF but also one of the most effective organic skincare brands in India.

13. Biotique

The brand is exclusive to ayurvedic skincare, baby products, hair care, bath and body care and perfumes. Ingredients such as avocado, almonds, apricot, basil, bringhraj, etc. dwell in the products.

14. Blue Heaven

This brand is well known for makeup products at a very reasonable rate. Apart from rates, it provides safe and sound, quality makeup products.

15. Kama Ayurveda

A whole set of Ayurveda and Herbs at one store is Kama Ayurveda. No artificial colours, no flavours, no petrochemicals and no testing on animals is strictly observed under this brand.


Revayur has been around since the 1920s. It is an affordable Indian brand that makes soaps, hair care and skincare out of herbal ingredients. Their crack healing cream is loved by many.


This is India’s only toxin-free made safe certified brand. They make a wide range of products that cater to mom and baby needs. But obviously, others can use them to, they are safe and natural.


True to its tagline, Forest essentials makes luxurious ayurvedic products with modern formulation techniques. It’s 100% Ayurvedic, Indian made and cruelty-free. The products are a bit on the expensive side, but they are of excellent quality and effectiveness.


This is India’s first complete range of ECOCERT certified organic skin and haircare range. This means that everything in their manufacturing process is made up of organic and sustainable products. This ensures that no harmful chemicals are used. What you get is pure, organic product. The packaging material is sustainable as well.


What if I were to tell you that you can get makeup that’s also nourishing for your skin? Ruby’s Organics in India’s first entirely organic makeup brand. Their concept is very unique.

They make the products from the ingredients used for organic skincare products. Then, they add natural pigments to it. No harmful colours or bleach. One of the best Cruelty Free Makeup Brands In India.


A relatively recent skincare brand, Gulnare has been around since 2015. The products are made from natural ingredients that have been grown without pesticides or genetic modification. This brand claims to make all the batches of their product by hand and under personal supervision. They have an amazing range of skincare, haircare, makeup and baby products.


Ever wished to have beautiful glowing skin like Lisa Haydon? This gorgeous model, actress and entrepreneur has entered the skincare game with her own range of organic, handmade products. All the products are affordable and effective. There is something for everyone; the products cater to a range of skin types and concerns. As an added bonus, NAKED products smell really good.


Insight is a Mumbai-based makeup brand launched by VOV. This brand is free from animal testing, sulphates, parabens, and chemical dyes. The products are also really affordable and of good quality.

They have been around for over two decades. The complete range of colour cosmetics has received love from many Indians.


This brand is quite popular. Iraya is a pure ayurvedic range of therapeutic products. They have products that
Brighten the skin
Heal the skin
Even the complexion
Minimise fine lines and wrinkles.


As the name suggests, this company offers a range of natural products. It’s a PETA certified vegan and cruelty free brand. They believe in going ‘the all-natural way’. The products are inspired by age-old traditional beauty products. They are devoted to giving the customers a wholesome, holistic natural experience.

Pick your favourite brand and enjoy it to the fullest.

For more Cruelty free makeup brands in India, you can visit the official PETA website and also leaping bunny website.

Feel good from within and your face will shine the glow!!

Be proud of yourself by opting for organic cosmetics brands in India!!

cruelty free makeup and skin care brands India

– Written by Rutuja Daphale (Intern at BoldBlush)

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Cruelty Free Makeup Brands In India Q&A

Is Lakme cruelty free?

No, sad to tell that Lakme is not.

Is Huda vegan?

It offers some vegan products but not cruelty-free.

Is Lotus Herbals cruelty free?

Yes, it is.

Is Colorbar cruelty free?

Yes, and it’s my favourite.

Is dhc cruelty free?

No, they are not, as they do test on animals.

Is mamaearth cruelty free

Yes, happy to tell that it is cruelty-free and has no harsh toxins also.

Is fabuloso cruelty free?

No, they are not. They test on animals.

Is filorga cruelty free?

No, they are not cruelty free.


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